When you think of your pet, what brings you joy? Bright eyes? Shiny, soft coat? Tail wagging? Snuggle time? All of these things, and more, are reflective of our pets’ health. It all starts with fresh, nutritious ingredients. Food is medicine and like us, what our pets eat impacts their lives. When store shelves are filled with bags that all basically look the same, it can be confusing trying to decide what food is best. We often rely on marketing campaigns to help inform us. But how are you to trust the quality of the ingredients beyond the assumption that higher prices equate to better food? That a playful puppy in a commercial is really eating fresh, nutrient-rich kibble?

 

We intend to deliver on more than just a promise of fresh, high-quality food – we will build a community based on education and awareness around the ingredients our pets eat.